SEO (Search engine Optimization) is a marketing tool to help your online business generate traffic, by being seen in the organic results of search engines like Google, Yahoo and Bing.
By Organic I mean, listings on the search engines that you don’t have to pay for. So, whenever a searcher types in a search phrase for example ‘Web Design Scotland’the organic listing will be in the main section of the listings.
One of the great things about SEO marketing as it has the ability of creating passive traffic. Which means, you’ll be getting traffic without having to actively be there.
This seems like the ultimate choice especially for businesses who are on a shoestring budget. The essence of SEO marketing is that traffic generation relies on your website being correctly optimized in order that the likes of Google, Yahoo and Bing find your content and rank it accordingly.
A lot of businesses believe that they can put up a website and the customers will come flooding in. This is definitely not the case. You are in competition with millions of other websites for your keywords and key search phrases.
If you think about how you search for businesses online you would normally type in just a few keywords or key phrases to look for that business.
So if you were looking for a website designer in Scotland you might type in Website Design Scotlandand the results from Google, Yahoo and Bing would throw up thousands of websites who have optimized their site for that particular key phrase.
So it is important to pick maybe 10 keywords and keyphrases that are pertinent to your business and try and optimise your site for these keywords and phrases.
Here at BradLewDesigns we can help you rank higher in the search engines by looking at a number of different areas on your website.
This will include:
Onsite optimisation
Keyword research
Backlinking
Directory listings
These are just a few areas we can help with, but we guarantee that you will get higher up the search engine rankings for all your keywords and phrases.
On our blog we will be going through all the different techniques in which BradLewDesigns will be able to help you, and look at them more in depth so you can do your own research.